The strategy of adding commercial value and image on products to determine the direction of overall marketing operations.
Learn marketing tactics for business expansion and how to sensationalize products to potential customers anywhere they might be.
We hear ‘marketing’ and ‘branding’ being mentioned a lot in business. So, what do they mean?
MARKETING VS BRANDING
In brief, MARKETING is action taken to promote products and services (what you do) while BRANDING is something that represent the entrepreneur (who you are). Given with the existence of internet and social media, current market situation is undeniably more competitive as it encourages almost anyone to start their own business. Hence, an approach to apt marketing and branding strategy is important to ensure your product or service to be easily recognized in market.
MARKETING VS BRANDING VS SELLING
The highly competitive market requires entrepreneurs to be more brilliant and creative in building their business brand. Other than having quality products, entrepreneurs also need to find elements that would elevate their product value in order not to be overwhelmed by other existing products in the market. Therefore, what are the things that should be considered by entrepreneurs in the process of branding their product and company.